DEW MATCHA
LIFE’S TOO SHORT TO DRINK SHITTY MATCHA

logo, GRAPHIC DESIGN, PACKAGING

IT'S NO SECRET THAT MATCHA IS ALL THE CRAZE RIGHT NOW- SO WHY IS FINDING GOOD MATCHA SO DIFFICULT?

ENTER DEW. THEY HAVE A CAREFULLY CRAFTED MENU OF DRINKS WITH HIGH-QUALITY MATCHA SOURCED FROM UJI, JAPAN THAT HIGHLIGHT AND COMPLIMENT THE QUALITY.

DEW WAS SEEKING A NEW MASCOT THAT FELT ORGANIC AND FRIENDLY- SO WE GOT OUR HANDS DIRTY. 'SPILT' IS MADE FROM ITS NAMESAKE-COUNTLESS MATCHA SPILLS PIECED TOGETHER INTO A MEMORABLE, MESSY MASCOT. SPILT PLAYFULLY PAIRS WITH THE TYPOGRAPHY AND ESTABLISHES A VERSATILE CHARACTER TO USE ACROSS THE BRAND LANGUAGE.