The Express Group
Sunroof repair made crystal clear.
Services
Brand Strategy
Brand Identity
Art Direction
Verbal Identity
About
The Express Group is the industry leader when it comes to the auto-glass repair game, with 40+ years of experience to back their name. They have three divisions– Sunroof Express, RV Glass Express, and Specialty Glass Express– that each target a specific sector of the repair market.
As the group has grown, the need for a more cohesive and unified visual identity became apparent. In collaboration with Boshi Design Studio, The Express Group’s refreshed identity unites the company’s well-established divisions and moves forward with a confident voice, fit for an industry leader.
The Express Group has an impressive nationwide network, working with more than 250 insurance companies to manage the repair of their policyholder’s vehicles and connect them to a local repair shop. On top of their extensive technical expertise, The Express Group prides themselves on their commitment to empathetic, accessible customer care.
Merging a history of excellence into a fresh, unified identity.
Their new identity needed to communicate these values more clearly, and also elevate their design system to reinforce their place as an industry leader. With a focus on unity and connection, The Express Group moves with a humble authority, providing customers with next-level quality and assistance through the auto-glass repair process.
3
Business Units
1
Parent Company
How does a passion for client and customer connections translate into the brand identity?
The Express Group prides themselves on their strong relationships that they foster with customers and clients in both B2B and B2C spaces. Their company-wide messaging needed to resonate with clients in both spaces alike, communicating the high-level of technical services they provide with a confident, accessible tone.
Additionally, they have defined messaging for B2B and B2C spaces to more effectively communicate with a target demographic.
Brand Identity
The new brand mark is a revitalized approach to its former look, centering the focal point into a closed loop. The dynamic swooshes embody The Express Group’s energetic passion to provide customers with an exceptional experience.
In full color, each of them represents a division of The Express Group, and also the three groups primarily involved in the repair process– customers/clients, repair shops, and The Express Group. The refreshed brand mark further reinforces the drive for unity and care that The Express Group excels at.
The new brand identity exists beautifully across print and digital materials, breathing new life to The Express Group’s well-respected name.
New logo for The Express Group
Full logo suite for The Express Group and its divisions
Sample print material set for Sunroof Express
Sunroof Express sticker for repair shop storefronts
Merch for trade shows
Typography
Host Grotesk and Montserrat are used across The Express Group’s system for a sleek, impactful combination. Host Grotesk represents a fresh, modern look, while Montserrat is a classic, familiar typeface– together, they showcase The Express Group’s rebrand beautifully.
Color
To boldly claim their spot as an industry leader, The Express Group’s new brand palette leans into bright, energetic colors. Each of the primary colors distinctly represents their three divisions that beautifully come together in The Express Group brand mark, carrying through the message of unity.
