Shamrock Rail Services
It’s your lucky day (and ours too).
Services
Brand Identity
Web Design
Brand Character
About
Shamrock Rail Services LLC (SRS) is backed by more than 35 years of professional experience in the locomotive industry. They tailor custom solutions for clients and provide a wide scope of services, including parts sourcing, operations analytics, inspections, and appraisals/assessments.
But above all, they foster long-lasting client relationships built on a foundation of trust, integrity, and collaboration. Clients are lucky to have the expertise that SRS brings, and SRS feels lucky to have strong relationships with them.
A little bit of luck (and a lot of experience).
Traditionally, the locomotive industry operates on a strong word-of-mouth base, which means that building a strong visual identity isn’t always a necessary priority.
With the rebrand effort, we aimed to develop an identity that encapsulates the exceptional professionalism and level of service that SRS LLC delivers, and visually push them into a higher level of distinction.
The new logo suite for embraces a crisp, clean style that boldly states its presence with a vibrant shamrock green. The logo and color pay homage to the owner’s Irish heritage, adding a personal touch to the company.
Custom, flexible solutions– on all fronts.
Shamrock Rail Services LLC prides themselves on providing each client a custom tailored solution to meet their unique needs. The refreshed typography system keeps this in mind, using two highly adaptable typefaces that can change on a dime. Darker Grotesque and DM Sans pair beautifully, making for a friendly and approachable look that elevates a traditional standard.
Fostering long-lasting connections, starting with a click.
Shamrock Rail Services LLC has typically operated on a word-of-mouth basis, which meant communication was conducted across different channels.
With the rebrand effort, SRS LLC has now streamlined this experience into a website that acts as a more robust connection point for clients– new and old.
We wear our hearts shamrocks on our sleeves.
Across all of its channels, Shamrock Rail Services employs their bright, vibrant shamrock green to make themselves known.
Shamrock Rail Services often attends trade shows, so they have a wide variety of merch and swag items that are as impactful as they are stylish.
Whether it’s something as small as a business card or as large as a locomotive, Shamrock Rail Services captures attention with its looks and further impresses with their experience and charm.
