REBRAND, THE EXPRESS GROUP

BRAND STRATEGY, BRAND IDENTITY, ART DIRECTION, VERBAL IDENTITY

The Express Group is the industry leader when it comes to the auto-glass repair game, with 40+ years of experience to back their name. They have three divisions– Sunroof Express, RV Glass Express, and Specialty Glass Express– that each target a specific sector of the repair market.

As the group has grown, the need for a more cohesive and unified visual identity became apparent. Their previous brand identity didn’t align with their position as an industry leader.

The Express Group’s refreshed identity unites the company’s well-established divisions and moves forward with a confident voice, fit for an industry leader.